A key factor in managing your community is including your reader; giving your reader a voice. And one of the best ways to do this is to invite them to write a guest post of their own.
Of course there are logistics to consider: what’s to guarantee they will be good? That they will write well? That their comment/ opinion will be well-directed? Of course, there must be a screening process.
Let’s use a blog that I run with a few others as an example: http://nestblog.org/. A blog about home-making for the young urbanite, its essence is relating to the reader and engaging with their needs. What better way to do this that to invite the readers to do a guest blog post of their own: what they do to brighten up their Nest, their top tips, a glimpse inside their home and how they make it their own. It keeps the reader interested and makes them feel involved.
Firstly, set up an email address for the blog/ website, where people can send their posts/ pictures. This gives you the opportunity to have a read over all the potential posts and discuss with the readers turned contributors what you need.
This makes widening and engaging your community easier, gives your blog/ site more content and gives the reader a sense of belonging and ownership. This is also a good tool to widen your readership.
If you would like to write a guest post about managing your online community then please get in touch with us at firstname.lastname@example.org