Profile: My Football Club

Internet users bought their own football club for £35 a pop

Myfootballclub.co.uk is “the world’s first web community owned club”. It owns Ebbsfleet United, the Kent team currently playing in the Conference South. The club was taken over by the site when around 27,000 members paid £35 each in a deal estimated at £700,000. It shows what the power of a well-managed online community, when a footie fan can own part of a club for a bargain price and make real decisions regarding its future from the comfort of his living room. How does it work in reality when an online community has the power to make real decisions?

Funding An annual subscription from members pays for the running of the club

Boards The members are represented by a Society Board of 7 elected members. They monitor internal processes, set strategy, handle the confidential side of management and liaise with staff.  Any current member of My Football Club can stand can stand for election. There is also a management board of three people who make day-to-day decisions at the club.

How does it work? Any member can raise a proposal for activities at the club. Their ideas will then be discussed in the site’s forums before being offered as a formal proposal.  It will then be put to all the members and voted on.

Votes: Members can vote on any club management issues including player transfers, kits and ticket prices.

I think this is the type of thing we’ll be seeing more of in the future as online communities become more niche, focused and better managed.

1 Comment

Filed under Beth Adamson, online communities

One response to “Profile: My Football Club

  1. Anton

    MyFootballClub is a great site, and I can proudly say I’m a supporter of Ebbsfleet. We’ve been doing well this season and we’re currently 6th, which is a much better state of affairs than the club was in before! However, our membership has now dropped below 3,500, so we’ve found that collectively we’ve had some difficult decisions to make. On the whole, however, it’s help me to meet similarly-minded football nerds, which is not a bad thing at all.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s