The Guardian has a very successful online community that is run by some very talented individuals. We caught up with some of the people in the know to gather the best advice for you.
Anna Codrea-Rado: Content co-ordinator for The Guardian
“The key to community management is identifying and understanding an audience. What we’re doing with the Guardian Professional networks is all to do with niche professional communities and how we can provide them with resources that make doing their job easier. We aim to give our audience a platform for them to share their insights about best practise in their professional field.
Community management is an organic process that needs constant attention and nurturing. You need to put a lot of effort into to it in order to reap the rewards.”
Laura Oliver: Community co-ordinator for The Guardian
“I think the [most important thing in journalism is the] rise and rise of internet publishing. The power of the web that we’ve seen in the last few months in Egypt, in Gaza a couple of years ago and in Iran in 2009 both by people on the ground and now by main stream media knowing how to take advantage of that.”
So there you have it: the importance of an online community for any business, especially journalism, should not be underestimated and the process that it takes to nurture such a community is a hard but rewarding one.