Google is attempting to do what Facebook do best. This week it revealed its biggest social networking initiative since it launched the best-forgotten-about Buzz last year, in the hope of securing a stronger online community.
Google might be the most visited site in the world, but if Mark Zuckerberg (or this very blog) has taught us anything, it’s that the stronger the connections between members of an online community the better – and more lucrative.
The search engine group will not create its own full social networking site, but
will instead use features similar to those on Facebook in order to add a social element to the search service.
It will include Facebook-style “like” buttons which will display a user’s preferences to their contacts. On top of this new “+1” buttons will appear next to search results and users will be able to show their personal preferences, which will then be seen in the search results of their online friends. The company will use data from its existing services, such as Google Chat, to decide whose search options to show to which users.
Let’s hope that unlike earlier failed attempts by Google to get online communities involved, that this one brings something more valuable to their massive group of dedicated users.