Tag Archives: Tesco

Tesco launch new Facebook strategy

Facebook – the keys to online success?

Tesco has extended its reach into the world of online communities by launching a new Facebook page. The retailing behemoth launched its newest venture yesterday, bringing together existing Tesco Facebook pages in an effort to develop better online relationship with its customers.

Users will now be more easily able to engage in online discussions. Existing Tesco Facebook pages already cater for fans of their clothes, beauty products and mobile service among other things, but a spokesperson for Tesco said that the consolidated page will make it easier for customers to communicate directly with the retail giant.

The page will include marketing activities tailored to Facebook users with exclusive promotions and offers and will also be used to promote Clubcard deals and answer customer service enquiries. Tesco also plans to make the loyalty card more interactive, doling out offers via Facebook as well as email and mobile. Their loyalty card is already a large part of Tesco’s digital operation; Vouchers can be spent online or in shops, and more than one million people now use their smartphone app.

So far 5,916 people have liked the new page and the retailer will no doubt increase its presence across the site.

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Filed under Beth Adamson, online communities